How to generate a large amount of high-quality content if unique materials do not always have enough resources?
Use ready-made. Do you think I suggest plagiarism or copy-paste? There is no need for this, because there is an absolutely legal method - curation of content.
Do you want to properly manage ready-made publications to increase your expertise? Then let’s get together what curation is and what role it plays in content marketing.
What is content curation?
Quotes, subject collections, article digests - if you have ever published something like this on your blog or social networks, feel free to call yourself overlord content curator.
Wikipedia gives this concept the following definition:
Content curation is the collection, systematization, and republishing of information that is relevant to a particular topic or field.
In other words, to oversee is to find relevant content and share it with the audience . The company Hootsuite in his blog develops the idea that supervision does not require the creation of unique materials. But I think this approach is fundamentally wrong. I will explain why.
You can’t just host someone’s content. Copying information without indicating the source infringes copyright, lowers the site’s result in search results and undermines your confidence.
And if you publish third-party material with a link to the source? Yes, you will share an interesting publication with users, but they are unlikely to become more loyal specifically to you. Because they will not see the unique “I” of the company.
For curated content to work, add an author’s interpretation . Such an “arrangement” requires effort, albeit not the same as creating material from scratch. That’s why I think curation is impossible without my own content.
Imagine that you have found an article on the Internet that will be interesting to readers of your blog. If you place it without indicating the source, you simply steal it. If you duplicate and indicate the source, act according to the law, but lose it in the eyes of the reader, because they have not brought anything new to the publication. How to proceed?
The best option is to adapt the material. For example, the article How to choose the day and time of sending letters to increase openness is written on the basis of a publication from the English-language blog Kajabi. But I did not just publish the finished material - I translated it, adapted it to our realities and supplemented it with examples that were clear to readers. This is the curation of content.
Rules for curation of your own content
These methods also work for your materials. Supervising your own content is not only possible, but also necessary. Make your publications rework. And it will be even cheaper and faster. You don’t even need to look for anything, because the necessary information is already at hand.
Use 3 rules:
Analyze , which publications are most popular.
Check if everything is ok with the content. If you used the material six months ago, make sure the links are still working and the content is still up to date.
Prepare a new serve. You should not publish content in the same form as the first time. Pick a new image, update the preview or, for example, combine several materials into one, as we did:
Featured Articles - Facebook Post