For the vast majority of sites on the Web, search engine results are a huge source of visits. Many sites rely solely on organic traffic for sights and revenue. While there are many factors that affect search engine optimization, the most overlooked is the web host without context. Like it or not, the place where a site resides can make a difference in the search results. Poor hosting can undermine at least five significant ways the health of SEO large and small sites.
Slow server performance
More and more, the search duopoly of Google and Bing consults the speed of a site means server speed to determine who should appear at the top of their results. Proportionally, a site that offers faster page loading time and lower latency will perform better in the results. The emphasis on the speed of a site that started with the update of Google’s Caffeine algorithm has increased in recent years. Choose a hosting provider that uses fast SSDs for storage and is equipped with the latest fiber optic network technology.
Poor availability & reliability
When evaluating the overall quality of a site, the major search engines do not just consider page load times. Availability time is also taken into account in the equation since a site that suffers from frequent failures does not provide users with an exceptional experience. Although occasional service outages are unavoidable, it is preferable that maintenance interruptions are minimized and scheduled during off-peak hours. Repetitive service failures will eventually hurt smaller sites that have trouble competing for pages appearing in search results.
Poor security
In simple terms, a host who does not take security seriously will hurt you sooner or later in the SEO department if this is not already the case. Hosting providers who do not regularly use a patch for their virtualization software, do not update BIND servers and do not monitor firewalls just waiting to be hacked. Search engines do not like sites whose hosts have a lax reputation for security. In addition, the consequences of a security breach can permanently destroy a site’s reputation.
The effect of bad neighborhood
One of the lesser-known, yet real, threats faced by shared-hosting sites is the bad-neighbor effect . The theory is as follows: if an unsavory site is located on a particular IP address, the other sites that share this IP address will be guilty by association in the eyes of Google. You can check the effect of bad neighborhood using tools such as Bad Neighborhood that is aptly named and ask for a new IP address from your host if necessary.
Server locations & target markets not matching
Your choice of webhost may affect SEO depending on where their data centers are because of the growing importance of geolocation. Google expects sites that target a particular geographic area to locate its servers nearby. If your site has a country-specific top-level domain, you’d better host your site in that country. If you can not do it for any reason, use Google Webmaster Tools to notify the search giant that your site is destined for a specific region.
Choose wisely your host
It is clear that hosting influences the positioning of a site in the results for a given search query. The importance of decent hosting only grow as the web becomes more competitive and content creators redouble their efforts. To choose a host, it is always wise to act carefully and do some research. Check out the latest user reviews and actual performance statistics carefully before choosing a particular web host.
Know the stages of the sales funnel
The sales funnel is essentially to ensure that your audience downloads the application, it acts (eg buying something through the application or providing their information by email ) and your application becomes a regular part of his day. This sales funnel can work forward and backward.
Download the app
The hardest part is not even this step, it is the first. Publicizing and downloading your app is the first step you need to take. You can market your app across multiple channels, from social marketing to contests to search advertising. You can also market your app through other companion apps and smartphone app stores .
Get users to activate the app
Unfortunately, users tend to avoid activation even after downloading the app. If you want to sell them the app, you need to get them to activate it.
There are many ways to encourage this. One of them is to collect emails when they download the app so that you can send them training and encouragement to get them to activate and use the app. You’ll be able to send push notifications and messages within the app, and you can even create a message center so your users can view the messages at any time.