Does Web Hosting Affect SEO Rankings?

July 30th, 2019 — Evan Murray | 0 comments

For the vast majority of sites on the Web, search engine results are a huge source of visits. Many sites rely solely on organic traffic for sights and revenue. While there are many factors that affect search engine optimization, the most overlooked is the web host without context. Like it or not, the place where a site resides can make a difference in the search results. Poor hosting can undermine at least five significant ways the health of SEO large and small sites.

Slow server performance
More and more, the search duopoly of Google and Bing consults the speed of a site means server speed to determine who should appear at the top of their results. Proportionally, a site that offers faster page loading time and lower latency will perform better in the results. The emphasis on the speed of a site that started with the update of Google’s Caffeine algorithm has increased in recent years. Choose a hosting provider that uses fast SSDs for storage and is equipped with the latest fiber optic network technology.

Poor availability & reliability
When evaluating the overall quality of a site, the major search engines do not just consider page load times. Availability time is also taken into account in the equation since a site that suffers from frequent failures does not provide users with an exceptional experience. Although occasional service outages are unavoidable, it is preferable that maintenance interruptions are minimized and scheduled during off-peak hours. Repetitive service failures will eventually hurt smaller sites that have trouble competing for pages appearing in search results.

Poor security
In simple terms, a host who does not take security seriously will hurt you sooner or later in the SEO department if this is not already the case. Hosting providers who do not regularly use a patch for their virtualization software, do not update BIND servers and do not monitor firewalls just waiting to be hacked. Search engines do not like sites whose hosts have a lax reputation for security. In addition, the consequences of a security breach can permanently destroy a site’s reputation.

The effect of bad neighborhood
One of the lesser-known, yet real, threats faced by shared-hosting sites is the bad-neighbor effect . The theory is as follows: if an unsavory site is located on a particular IP address, the other sites that share this IP address will be guilty by association in the eyes of Google. You can check the effect of bad neighborhood using tools such as Bad Neighborhood that is aptly named and ask for a new IP address from your host if necessary.

Server locations & target markets not matching
Your choice of webhost may affect SEO depending on where their data centers are because of the growing importance of geolocation. Google expects sites that target a particular geographic area to locate its servers nearby. If your site has a country-specific top-level domain, you’d better host your site in that country. If you can not do it for any reason, use Google Webmaster Tools to notify the search giant that your site is destined for a specific region.

Choose wisely your host
It is clear that hosting influences the positioning of a site in the results for a given search query. The importance of decent hosting only grow as the web becomes more competitive and content creators redouble their efforts. To choose a host, it is always wise to act carefully and do some research. Check out the latest user reviews and actual performance statistics carefully before choosing a particular web host.

Know the stages of the sales funnel
The sales funnel is essentially to ensure that your audience downloads the application, it acts (eg buying something through the application or providing their information by email ) and your application becomes a regular part of his day. This sales funnel can work forward and backward.

Download the app
The hardest part is not even this step, it is the first. Publicizing and downloading your app is the first step you need to take. You can market your app across multiple channels, from social marketing to contests to search advertising. You can also market your app through other companion apps and smartphone app stores .

Get users to activate the app
Unfortunately, users tend to avoid activation even after downloading the app. If you want to sell them the app, you need to get them to activate it.

There are many ways to encourage this. One of them is to collect emails when they download the app so that you can send them training and encouragement to get them to activate and use the app. You’ll be able to send push notifications and messages within the app, and you can even create a message center so your users can view the messages at any time.

What is Recyclable Packaging?

July 22nd, 2019 — Evan Murray | 0 comments

A recyclable packaging is a package that can be processed for re-use. It can therefore be described as ecological because it reuses the same material instead of producing a new one, which generates a preservation of natural resources . In addition, recycling packaging reduces the number of waste and therefore the pollution present in the environment.

What is recycling?
According to the definition of Wikipedia, recycling is a “process of treatment of metals, plastics, waste (industrial waste or household waste) that allows to reintroduce, in the production cycle of a product, materials that made up a similar product. end of life, or manufacturing residues … Recycling has two major ecological consequences :

the reduction of waste volume and therefore the pollution they cause (some materials take decades or even centuries to degrade);
the preservation of natural resources , since the recycled material is used for packaging https://wellpackeurope.com instead of the one that should have been extracted “.
However, some types of waste can be difficult or impossible to recycle. This is the case of toxic waste, nuclear waste, radioactive waste, etc. They are grouped together under the term “hazardous waste”.

For each type of waste, there is a different type of recycling: recycling of plastic, recycling of household waste, recycling of industrial waste, etc.

single corrugated cardboard
Recyclable cardboard with the symbol RESY (far right)

What are the different types of waste?
Before going into the explanations of the recyclable packaging strictly speaking, let’s learn to distinguish the different types of waste. There is :

the organic waste which are of animal or vegetable origin and which decompose under the action of microorganisms and bacteria;
the biodegradable waste (or organic waste ) which include all objects made of components generated naturally and which come from the kitchens of restaurants, agriculture, agro-industry, the paper and timber industry or just household waste they also decompose under the action of bacteria and micro-organisms;
the recyclable waste that collect all waste which can undergo treatment in order to recover the material and reuse;
the inert waste that correspond to waste “undergo any significant physical, chemical or biological, which do not break down, do not burn, do not produce any physical or chemical reaction, are not biodegradable and do not damage the materials with which it to be in contact… ” ;
the electrical and electronic equipment (WEEE) include all end of life appliances running on electricity or due to electromagnetic fields, eg a computer or refrigerator;
the hazardous waste which, as their name suggests, are hazardous to health and the because of their direct effects / indirect short and long-term environment, they are usually disposed of by incineration.
The first two categories of waste do not need recycling as they decompose and are absorbed by the ecosystem. The last three categories include waste that we do not have a recycling solution at the moment. Hoping that the future will give us solutions! For the rest of the article, we focus on recyclables.

Aluminum film roll

What are the recyclable materials?
Nowadays, many packaging can be recycled. Here is a non-exhaustive list of all the materials that can be recycled with examples of recycled packaging:

steel that can produce tools or tin cans
aluminum that can be used for new beverage cans, rolls of aluminum foil , etc.
the cardboard used to create new paper and board recycling
the white paper and the kraft paper used in the creation of new paper envelopes or in the manufacture of cellulose insulation
the plastic (HDPE or HDPE, PP, PET, etc.) that can be used for the creation of new vessels, plastic bottles and covers mainly non-food (since 2008, materials suitable for food contact that is recycled can be used to new containers suitable for food contact following a strict regeneration process)
the polystyrene (PS or PES) which is recycled to the industrial level (and not at the particular) to create hangers, CD boxes or packaging (for the PSE only)
cardboard hamburger shell

Hamburger box in recyclable cardboard

What about food packaging? Are they recyclable?
Everyone has had to ask the question at least once in their life: can we recycle dirty food packaging ?

The answer is yes ! This applies to many packaging: plastic bottles (water bottles, soda) or metal (syrup bottle) beverage cans, cardboard boxes burgers , the pizza box in cardboard, tinned metal, etc. No need to clean them, just empty them well.

Only exceptions:

the sandwich bags , the pastry bags and other papers having been soiled by food because they have become too fat
yogurt pots and plastic bags because the plastic is far too thin to be recovered

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